Blackhawk was started by a Navy Seal wanting to create gear able to withstand the rigors of combat after an experience that almost got him killed while deployed. The brand needed to move back to this focused mission and update its look to match. Using a simple color scheme and type to give a nod to its military history, Blackhawk is bringing its swagger back. Updated packaging that clearly highlights the products capabilities and features also help Blackhawk stand out in a crowded market of clams and bags.
